Identity Design and Art Direction on a new Common Desk space in Dallas, TX.
Common Desk specializes in building people-focused coworking locations and has nearly 20 physical locations across the country. We were charged with creating a unique identity for their original location in Dallas, TX – Common Desk Deep Ellum.
Common Desk is a company built on hospitality, authenticity, and consistency and we wanted to create a mark that we felt was a reflection of that. The handwritten styling and connected type treatment create an identity that is both approachable and relational, and the upwards slant is symbolic of the momentum that is created through working together.